Study on the Presentation of China's National Image in the Opening and Closing Ceremonies of Hangzhou Asian Games from the Perspective of Semiotics
DOI:
https://doi.org/10.54097/2sjrvw82Keywords:
Hangzhou Asian Games, Semiotics, International Communication.Abstract
In the presentation of international image, shaping the country with the help of the language of cultural symbols has also become an important way of cross-cultural communication in today's era. The Hangzhou Asian Games has become a widely acclaimed event both at home and abroad, and one of its essences lies in the fact that it has skillfully borrowed many cultural symbols with consensus, realizing a high state of dialogue in the international communication arena.
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[3] LI Mengtao, LIANG Xiaofeng. Optimization of Sports News Reporting Based on Framing Theory--Taking "CCTV Sports" Microblog Reporting on Hangzhou Asian Games as an Example[J]. News Communication,2024,(19):51-54.
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Copyright (c) 2024 International Journal of Education and Social Development
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