A Review of Research on the Impact of the Netflix Economy on Consumer Behaviour
DOI:
https://doi.org/10.54097/jceim.v11i1.10544Keywords:
Internet Celebrities, Consumer behaviour, The Netflix EconomyAbstract
With the thriving self-publishing industry, the development of live-streaming with Netflix has become a new industry that has greatly influenced people's habits. Academics have begun to pay attention to the industry chain and profit model of the net popularity economy. In this context, this paper focuses on the current situation of its development, the causes of its formation, the impact of the net popularity economy on consumers, and the analysis of the rapid growth and long-term development of the industry. Therefore, this paper is innovative in its research and analysis of the factors influencing consumer behaviour in the netflix economy.
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