A Study on the Comprehensive Evaluation of the Impact of Consumer Behavior in the Online Red Economy

Min Zhang; Jie Wan

doi:10.54097/jceim.v11i1.10548

Authors

Min Zhang
Jie Wan

DOI:

https://doi.org/10.54097/jceim.v11i1.10548

Keywords:

Internet celebrity economy, Consumer behavior, Comprehensive evaluation

Abstract

With the continuous development of Internet information technology, online celebrity economy has emerged as the times require. At the same time, with the changes of the times, consumer behavior and consumption habits have also changed accordingly. In order to clarify the influencing factors of online celebrity economy on consumer behavior, further determine how to effectively promote consumer behavior under the background of online celebrity economy. This paper takes "online celebrity economy" and "consumer behavior" as keywords, summarizes relevant research achievements in recent years, and lists the current situation, shortcomings and future research directions of existing research.

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