Research on the Cultural Identity of Salt-related Place Names in Zigong

Authors

  • Wenna Zou
  • Meng Wan

DOI:

https://doi.org/10.54097/ewm8nf20

Keywords:

Salt-related place name culture, Mental experience, Cognitive identity, Affective identity, Behavioral identity

Abstract

This study aims to explore how the mental experience of Zigong’s salt-related place name culture impacts visitors' behavioral identity through the mediating roles of cognitive and affective identity. Based on three hypotheses: (1) mental experience has a positive impact on behavioral identity; (2) cognitive identity mediates the relationship between mental experience and behavioral identity; (3) affective identity also mediates this relationship. Data were collected from 555 tourists in Zigong, Sichuan Province, and analyzed using a structural equation model. The results show that mental experience significantly affects behavioral identity, with cognitive and affective identity playing mediating roles. This study offers insights into promoting local tourism and economic development by enhancing cultural identity through mental experiences.

References

[1] Zhang, G., X. Chen, R. Law, and M. Zhang, Sustainability of heritage tourism: A structural perspective from cultural identity and consumption intention. Sustainability, 2020. 12(21): p. 9199.

[2] Sukawati, T.G.R., I.G. Riana, I. Rajiani, and E.W. Abbas, Managing corporate sustainability by revitalizing Balinese cultural identity. Polish Journal of Management Studies, 2020. 21(1): p. 382-393.

[3] Stern, P., Managing scarce environmental resources. Handbook of Environmental Psychology/Willy, 1987.

[4] Guagnano, G.A., P.C. Stern, and T. Dietz, Influences on attitude-behavior relationships: A natural experiment with curbside recycling. Environment and behavior, 1995. 27(5): p. 699-718.

[5] Ajzen, I., Attitudes, personality and behaviour. 2005: McGraw-hill education (UK).

[6] Zhang, L., D. Li, C. Cao, and S. Huang, The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern. Journal of cleaner production, 2018. 187: p. 740-750.

[7] Stern, P.C., New environmental theories: toward a coherent theory of environmentally significant behavior. Journal of social issues, 2000. 56(3): p. 407-424.

[8] Soronen, K., Acting as a Mental Health Expert by Experience and Its Impact on Social Identity. Community Mental Health Journal, 2024. 60(1): p. 179-190.

[9] Roennfeldt, H. and L. Byrne, How much ‘lived experience’is enough? Understanding mental health lived experience work from a management perspective. Australian Health Review, 2020. 44(6): p. 898-903.

[10] Shulga, M., What does digital learning teach? International Journal of Interactive Mobile Technologies, 2023. 17(9).

[11] Wei, C., W. Zhao, C. Zhang, and K. Huang, Psychological factors affecting memorable tourism experiences. Asia Pacific Journal of Tourism Research, 2019. 24(7): p. 619-632.

[12] Johnson, L.R., et al., Ethnic identity, self-efficacy, and intercultural attitudes in East African and US youth. Journal of adolescent research, 2012. 27(2): p. 256-289.

[13] Knez, I. and I. Eliasson, Relationships between personal and collective place identity and well-being in mountain communities. Frontiers in Psychology, 2017. 8: p. 79.

[14] Zhao, Z., Z. Li, and C. Chen, Reliving the Old Dream: Rural tourism autobiographical memory on behavioral intention. Frontiers in Psychology, 2022. 13: p. 736637.

[15] Hair, J., Joe F, M. Sarstedt, L.M. Matthews, and C.M. Ringle, Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I–method. European business review, 2016. 28(1): p. 63-76.

[16] Fornell, C. and F.L. Bookstein, Two structural equation models: LISREL and PLS applied to consumer exit-voice theory. Journal of Marketing research, 1982. 19(4): p. 440-452.

[17] Hair, J.F., C.M. Ringle, and M. Sarstedt, PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 2011. 19(2): p. 139-152.

[18] Marks, R. and E. Karkouti, Evaluation of the reliability of reflective marker placements. Physiotherapy Research International, 1996. 1(1): p. 50-61.

[19] Bagozzi, R.P. and Y. Yi, On the evaluation of structural equation models. Journal of the academy of marketing science, 1988. 16: p. 74-94.

[20] Teo, T., L.T. Tsai, and C.-C. Yang, Applying structural equation modeling (SEM) in educational research: An introduction, in Application of structural equation modeling in educational research and practice. 2013, Brill. p. 1-21.

[21] Hair Jr, J.F., B.J. Babin, and R.E. Anderson, A global p-erspect-ivie. Kennesaw: Kennesaw State University, 2010.

[22] Cohen, J., Set correlation and contingency tables. Applied psychological measurement, 1988. 12(4): p. 425-434.

Downloads

Published

28-09-2024

Issue

Section

Articles

How to Cite

Zou, W., & Wan, M. (2024). Research on the Cultural Identity of Salt-related Place Names in Zigong. Journal of Computing and Electronic Information Management, 14(2), 70-74. https://doi.org/10.54097/ewm8nf20