Research on the Current Situation and Influencing Factors of Women's Internet Entrepreneurship in Wenzhou under the Background of Digital Economy

Authors

  • Yingying Yao
  • Yueru Lu
  • Wenxiu Zheng

DOI:

https://doi.org/10.54097/smn23s44

Keywords:

Women's Entrepreneurship, Internet Entrepreneurship, Influencing Factors

Abstract

In the context of the digital economy, women's Internet entrepreneurship is of positive significance. Taking women Internet entrepreneurs in Wenzhou as the survey object, this paper comprehensively understands the current situation of women using Internet tools and platforms to start their own businesses. Through factor analysis, the main influencing factors affecting women's Internet entrepreneurship performance were extracted, and further regression analysis was carried out to study the degree of influence of the main factors on their entrepreneurial performance, and it was found that teamwork, family capital and reproductive choice all had an important impact on women's Internet entrepreneurship performance, and the individual soft power performance was also affected by the entrepreneurial environment, and the organizational performance was also greatly affected by the entrepreneurial environment and entrepreneurial motivation. Finally, in order to improve the performance of women Internet entrepreneurs, this paper puts forward suggestions that women Internet entrepreneurs should enrich social network resources and build a reasonable entrepreneurial team, and the government should strengthen policy and financial support and create a good entrepreneurial environment.

Downloads

Download data is not yet available.

References

Hu Huaimin, Xiao Jianzhong. Research on Women's Entrepreneurship from the Perspective of Human Capital[J]. Journal of Huazhong Agricultural University (Social Sciences), 2006, (06): 96-99.

Li Pengbo, Wang Yunjing, Gu Huimin. Research Status and Prospect of Women's Entrepreneurship: A Systematic Review Based on Typical Literature [J]. Dongyue Review, 2017, 38 (04): 105-115.

Ensley M D, Pearson A W, Amason A C. Understanding the dynamics of new venture top management teams: cohesion, conflict, and new venture performance. Journal of Business Venturing, 2002, 17(4): 365-386.

Ding Donghong, Yuan Weihan. Internet Use and Women's Entrepreneurship Probability: An Empirical Study Based on Micro Data [J]. Journal of Technology and Economics, 2019, 38 (05): 68-78.

Zhao Li, Su Jing, Zhao Jing. Analysis of Women's Entrepreneurial Characteristics in the New Business of "Internet+"--Based on the List of 47 Most Worthy Entrepreneurial Women[J]. Enterprise Economics, 2017, 36 (09): 100-105.

Ma Jiqian, Chen Hong, Wang Zhanguo.The impact of Internet use on women's entrepreneurship--An empirical analysis based on CFPS data[J].East China Economic Management, 2020, 34(05):96-104.

Liu Zhongyan. Analysis of influencing factors of women's entrepreneurial performance under ISM framework: A case study of entrepreneurial failure[J]. Studies in Science of Science, 2017, 35(02): 272-281.

Downloads

Published

06-01-2024

Issue

Section

Articles

How to Cite

Yao, Y., Lu, Y., & Zheng, W. (2024). Research on the Current Situation and Influencing Factors of Women’s Internet Entrepreneurship in Wenzhou under the Background of Digital Economy . Journal of Education and Educational Research, 7(1), 230-239. https://doi.org/10.54097/smn23s44