How To Effectively Tell Chinese Stories in Bilingual Teaching

-- A Case Study-based Teaching Reform In “Marketing Management”

Abstract

Bilingual marketing courses face the challenge of prioritizing internationalization over localization, hindering the showcasing of China’s unique stories. This study explores the integration of localized digital marketing cases into teaching practices, aiming to enhance students’ understanding of local marketing theories. Course objectives focus on knowledge cultivation, skill development, and character building. Through multimedia presentations, group discussions, and practical experiences, students use English as a tool in marketing scenarios. The course methodology emphasizes hands-on research, group discussions, and project-driven investigations to enhance problem-solving skills and communication abilities. By fostering collaboration and deepening students’ understanding of local marketing practices, this approach equips them with the necessary skills to navigate real-world marketing environments effectively.