Study on the Problems and Countermeasures of Bilingual Teaching in Business Based on Translanguaging: -- A Case Study of Intercultural Business Communication (Bilingual) Course of a University

Jiaqi Fu

doi:10.54097/gwm6c780

Authors

Jiaqi Fu

DOI:

https://doi.org/10.54097/gwm6c780

Keywords:

Translanguaging, Business Majors, Bilingual Teaching, Problems and Countermeasures

Abstract

With economic globalization, economic and trade cooperation between countries and China has been strengthened, which poses a challenge to the cultivation of bilingual talents in business. However, there is a gap between the cultivation of bilingual talents in business and the market demand, and there are many problems. In recent years, "Translanguaging" has become a hot spot of linguistic research, which provides a new perspective for the reform of bilingual business teaching. In this paper, we investigate the cross-cultural business communication (bilingual) course in a university, find out the problems, and put forward reform suggestions from the perspective of translanguaging, including updating the teaching concept, reforming the assessment method, and improving the bilingual level of the students, etc. The purpose of this paper is to provide a new perspective for the bilingual business teaching in Chinese universities. It aims to provide new ideas for the bilingual teaching of business in Chinese universities and improve the quality and effect.

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