Corporate Environmental Responsibility and Cultural Contexts: Fostering Pro-Environmental Behaviors in China's mainland and Hong Kong

Authors

  • Chufan Liu
  • Lili Yin
  • Yuanzhe Li

DOI:

https://doi.org/10.54097/v0qhhw39

Keywords:

Corporate Environmental Responsibility (CER), Pro-Environmental Behaviors (PEBs), Collective Efficacy, Organizational Commitment, Theory of Normative Conduct (TNC), Value-Belief-Norm (VBN) Theory

Abstract

Corporate Environmental Responsibility (CER) is increasingly recognized as a vital driver of Pro-Environmental Behaviors (PEBs) in both workplace and private settings. This study critically examines CER within the distinct socio-economic and cultural contexts of China's mainland and Hong Kong, exploring how regional differences in regulatory frameworks, economic structures, and cultural values shape the effectiveness of CER initiatives. The research highlights the roles of collective efficacy, organizational commitment, and biospheric values, alongside the spillover effect from workplace behaviors to private life. By integrating the Theory of Normative Conduct (TNC) and the Value-Belief-Norm (VBN) theory, the study provides deeper insights into these dynamics. The findings underscore the need for culturally and economically tailored CER strategies, offering actionable recommendations for policymakers and organizations. The study concludes by emphasizing the importance of ongoing research and practical interventions to further embed sustainability within corporate practices and contribute to the global sustainability agenda.

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Published

28-08-2024

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Articles

How to Cite

Liu, C., Yin, L., & Li, Y. (2024). Corporate Environmental Responsibility and Cultural Contexts: Fostering Pro-Environmental Behaviors in China’s mainland and Hong Kong. Journal of Innovation and Development, 8(1), 23-30. https://doi.org/10.54097/v0qhhw39