Exploring the Impact of Personalization in Artificial Intelligence on Digital Marketing: Performance Evaluation

Abstract

With the expediential growth of the digital marketing landscape, the amalgamation of artificial intelligence (AI) technology stands pivotal in catalyzing transformative shifts within the market.  Notably, in the realm of tailored marketing endeavors, AI has ushered in an epoch of unprecedented comprehension and prognostication of consumer behavior through the judicious employment of deep learning algorithms, semantic interpretation capabilities, and exhaustive data analytics.  Yet, the intricate challenge of precisely gauging the efficacy of AI-empowered personalized marketing strategies remains an area requiring meticulous investigation.  This scholarly paper endeavors to delve into the personalized deployment of AI within the digital marketing sector, employing a stringent framework to rigorously scrutinize its impact.