Explore the Transformation Mode of Perforation Research Results by Brand Leading

Abstract

 This paper discusses how China National Logging Corporation (CNLC) promotes the transformation of perforation technology research achievements through brand building. As perforation technology is a key link in oil and gas exploration and development, CNPC Logging has effectively enhanced the popularity, recognition and influence of perforation technology in domestic and international professional fields through the establishment of the “CPPerf” brand, which has continuously improved the value of scientific research achievements in terms of production and efficiency. The article analyzes the background of the brand creation, including the challenges since reorganization and the difficulties and confusions in the process of brand building, as well as how CNLC Logging has successfully enhanced its brand awareness and market competitiveness through the “Best Seller Strategy” and the “1+3” brand transformation strategy of scientific and technological achievements in the “Three Transformation Strategies”. In addition, the article discusses the sustainability of brand building and the necessity and must benchmarkbuilding an international first-class brand, objectively analyzes the challenges faced by CPPerf, and expects that the brand will continue to make progress, which will provide experience and inspiration for other enterprises in the transformation of scientific and technological achievements.