Innovative Service Design of Online Agricultural Product Platforms: Improving User Experience and Trust

Authors

  • Yayue Li
  • Jongbin Park

DOI:

https://doi.org/10.54097/27zmm960

Keywords:

Service design, Online agricultural product platform, User experience, Double diamond model.

Abstract

The rapid growth of online agricultural product platforms has revolutionized traditional agricultural markets, offering consumers more convenient purchasing options and expanding sales channels for farmers. However, challenges such as the lack of product transparency, inadequate trust mechanisms, and varied user needs hinder the platforms' development. This study explores innovative service design strategies to enhance user experience and build trust in online agricultural product platforms, guided by the Double Diamond Model. By identifying critical obstacles and addressing them through digitalization, AI-driven analytics, and ethical farming practices, this research proposes a user-centered service innovation framework. The study emphasizes intelligent interface design, product traceability mechanisms, and interactive consumer feedback systems to foster trust and engagement. Through iterative prototyping, testing, and optimization, this approach aims to create a sustainable and reliable platform ecosystem that meets diverse user needs. The findings provide actionable insights for online agricultural product platforms to improve competitiveness, user satisfaction, and long-term market sustainability.

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References

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Published

19-11-2024

Issue

Section

Articles

How to Cite

Li, Y., & Park, J. (2024). Innovative Service Design of Online Agricultural Product Platforms: Improving User Experience and Trust. Journal of Innovation and Development, 9(1), 40-42. https://doi.org/10.54097/27zmm960