The Influence of Salespersons' Speech Rate and Tone on Customer Purchase Decision: A Case Study of Automotive Sales

Abstract

This article explores the impact of salesperson's speech rate and tone on customer purchase decisions, using car sales as an example. Speech rate and tone are important factors that affect customer purchase decisions. If salespeople speak too fast or too slow, it can have a negative impact on customers. Similarly, salespeople's tone should be clear, natural, and lively, making it easy for customers to understand what they are saying. This article also introduces the response strategies that salespeople should adopt during the sales process to increase customer purchase intention. The speech rate and tone of salespeople have a significant impact on customer purchase decisions. Therefore, salespeople should pay attention to controlling their speech rate and tone, in order to communicate and promote products better with customers.