An Overview of Production Strategy and Pricing Strategy of Standard and Customized Enterprises
DOI:
https://doi.org/10.54097/jid.v3i1.8415Keywords:
Customization, Production Strategy, Pricing StrategyAbstract
With the development of social economy and the improvement of consumption level, consumers pay more and more attention to the diversification and individuation of products. The progress of digital economy and intelligent manufacturing technology makes it possible for enterprises to produce customized products that fully meet consumers' expectations. This paper systematically reviews the research status of production strategy and pricing strategy of standard and customized products, summarizes the shortcomings of existing research, and points out the direction for subsequent research.
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