LI, Kunze. Function Mechanism of Emotional Appeal in Marketing Communication on Brand Loyalty. Journal of Innovation and Development, [S. l.], v. 8, n. 3, p. 67–72, 2024. DOI: 10.54097/breat349. Disponível em: https://drpress.org/ojs/index.php/jid/article/view/26711. Acesso em: 24 may. 2026.