ZHAO, Junxuan. The Research on the Integrated Development of Personal IP and Content Marketing. Journal of Innovation and Development, [S. l.], v. 13, n. 1, p. 89–95, 2025. DOI: 10.54097/6scm8g59. Disponível em: https://drpress.org/ojs/index.php/jid/article/view/31844. Acesso em: 5 jul. 2026.