LIU, Wenbo. Digitalization and Brand Identity Construction: A Comparative Analysis of Marketing Strategies in Zara, Supreme, and Prada. Journal of Innovation and Development, [S. l.], v. 14, n. 2, p. 712–716, 2026. DOI: 10.54097/ag37sy94. Disponível em: https://drpress.org/ojs/index.php/jid/article/view/33880. Acesso em: 22 aug. 2026.