CHEN, Ye. From Trending Topics to Merchandise: How Marvel Superheroes Achieve Commercial Conversion in the “Attention Economy Chain”. Journal of Innovation and Development, [S. l.], v. 15, n. 2, p. 1–10, 2026. DOI: 10.54097/qt07pr39. Disponível em: https://drpress.org/ojs/index.php/jid/article/view/34658. Acesso em: 31 may. 2026.