YU, Guo. Arc’teryx’s Marketing Strategies: Inappropriate Positioning of The High-End Outdoor Brand and Imbalance in Its Global Market Strategy. Journal of Innovation and Development, [S. l.], v. 15, n. 2, p. 254–260, 2026. DOI: 10.54097/mfzw0966. Disponível em: https://drpress.org/ojs/index.php/jid/article/view/34694. Acesso em: 25 apr. 2026.