HAN, Youchen. Building Fan Stickiness in A Small-Market NBA Franchise: Evidence from The New Orleans Pelicans. Journal of Innovation and Development, [S. l.], v. 15, n. 2, p. 287–292, 2026. DOI: 10.54097/a96hty24. Disponível em: https://drpress.org/ojs/index.php/jid/article/view/34698. Acesso em: 30 may. 2026.