XU, Yuqian. Building Brand Value Through the Metaverse: A Case Study of Alo Yoga’s Metaverse Marketing Practices. Journal of Innovation and Development, [S. l.], v. 15, n. 2, p. 293–298, 2026. DOI: 10.54097/wsw36b39. Disponível em: https://drpress.org/ojs/index.php/jid/article/view/34699. Acesso em: 31 may. 2026.