Research on Dual-Channel Supply Chain Based on Live Streaming E-commerce

Yang Jiang

doi:10.54097/n8dksn91

Authors

Yang Jiang

DOI:

https://doi.org/10.54097/n8dksn91

Keywords:

Dual-channel supply chain; Optimal pricing strategies; Live streaming e-commerce

Abstract

This study investigates the dual-channel supply chain, focusing on the interaction between internet celebrity KOLs in live streaming e-commerce and traditional offline retailers, aiming to understand the dynamics and optimize the economic outcomes. A competitive model is established to analyze the dynamics between these channels. Using mathematical modeling and computational tools such as Mathematica and Matlab, optimal pricing strategies are derived to maximize economic benefits across the supply chain, fostering healthy competition and contributing to the growth of the digital economy.

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