Financial Resilience and Strategic Adaptation: A Case Study of Air China in the Post-Pandemic Era

Abstract

This paper analyses Air China's financial position, operational strategies and market performance in the context of the epidemic. By interpreting Air China's financial statements for 2022 and 2023, it reveals the company's financial challenges and coping strategies during the epidemic. In the face of a sharp decline in operating revenue and net profit, Air China successfully coped with the market impact by optimising its investment portfolio and improving operational efficiency, and achieved a significant narrowing of its net profit loss after the market gradually recovered. Although it is still facing challenges such as intensified market competition and rising costs in the future, with the domestic economic form improving, Air China can continue to improve its profitability by making continuous improvements in optimising the allocation of capacity and strengthening the construction of its aviation hubs.