International Publicity Translation of She Ethnic Black Sticky Rice: A Case Study of Sharing Intangible Cultural Heritage

Yan Lin

doi:10.54097/ehss.v17i.10459

Authors

Yan Lin

DOI:

https://doi.org/10.54097/ehss.v17i.10459

Keywords:

International Publicity Translation, Intangible Cultural Heritage, She Ethnic Black Sticky Rice.

Abstract

In order to share Chinese intangible cultural heritage with the world, this paper makes a case study on international publicity translation of Ningde’s She ethnic black sticky rice. It discusses three ways of international publicity translation, namely brochure translation, menu translation and make English subtitles. It also provides reference of translation in each way of international publicity translation by liberal translation and translation of selected information. With the efforts made in international publicity translation, it’s hoped to help share Chinese intangible cultural heritage globally and make Chinese culture better understood.

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References

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