A Research on Chinese cultural soft power: Based on Li Ziqi case

Jiyang Wu; Bohan Shen; Jiabao He; Leyan Feng

doi:10.54097/ehss.v18i.10870

Authors

Jiyang Wu
Bohan Shen
Jiabao He
Leyan Feng

DOI:

https://doi.org/10.54097/ehss.v18i.10870

Keywords:

cultural, soft power, Li Ziqi, China story.

Abstract

In the information society, the soft power is actually a reflection of local culture and popular preference, so it has attracted the attention of all major countries.The purpose of this research is about the soft power of Chinese culture, taking Li Ziqi as a case.Li Ziqi’s videos has been recognized and appreciated by the government for its shaping of China’s national image in the cultural dimension，Judging from the attitude of official media such as People’s Daily and CCTV to its reporting.China also explore more possibilities for shaping its national image and present a more diversified, rich and wonderful China. With “high-speed rail”, “China C919 Plane” and other aspects, Li Ziqi is also a manifestation of China’s cultural Soft power.

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