The Development of 3D Movie Animation Industry in the New Media Art Era

Abstract

With the continuous progress of technology and the increasing diversification of supporting tools, the penetration and application of 3D film and television special effects technology in the animation industry is also deeper, thus playing an irreplaceable role. By studying the development of 3D film and television animation industry in the era of new media art, new media art has become the new mainstream of world art at this stage. The use of network media to achieve information dissemination has greatly improved the speed and coverage of communication, and the application of Internet communication platform has also provided conditions for the interactive exchange of works. Not only has great commercial value, but also has potential value that can be tapped. The new media art is greatly different from the traditional art form in both its internal characteristics and its external manifestations. However, 3D film and television special effects technology is an important technology to promote the development of animation film and television, which makes the production of animated films more sophisticated, can bring the audience an immersive feeling, and enables the audience to get a better sense of experience. Better promote the deep integration of technology and film, and bring more rich experiences and enjoyment to the public.