The Construction and Influence of Celebrity Personas

Abstract

In modern society, the rapid development of technology and media is gradually making the act of "star-making" more efficient and convenient, while the prevalence of consumerism, the strong involvement of capital and the changing concept of social groups also make such a significant part of "star-making" which means the construction of the "Public Persona" has become an important part of today's media in an era that cannot be ignored. Therefore, this paper analyzes the construction and influence of the celebrity's "persona" through the preexisting example and theories. Previous research shows that the "persona" of celebrities is inseparable from the injection of capital and the promotion of fan groups, and it is also connected with the characteristics of individual celebrities. Due to the complexity of its construction, the "persona" of celebrities will have an impact on themselves, their fan base, and the larger society; these impacts are often long-term and heterogeneous.