A Study of The Value of Emotional Labor in The Fan Economy
DOI:
https://doi.org/10.54097/ehss.v19i.11145Keywords:
Fan economy; Emotional labor; Entertainment industr; Network platform; Live commerce.Abstract
Based on the background of the booming era of fan economy, this paper conducts an extensive search and systematizes those theories regarding fan economy. This paper reaches the opinion that there are three factors allowing the emotional labor plays so essential role in the fan economy, which are time fragmentation, the considerable increase of fans’ individual consciousness and the packaging of commercial companies. Actually, the emotional labor of fans increases the adhesion between stars and fans, which firstly promotes the development of the fan economy, and also drives the entertainment industry, fosters new business forms, and becomes beneficial to cultural diversity. However, while affirming the positive role led by emotional labor in the fan economy, the guidance of its values should be valued, because only in this way can we create a more harmonious and stable cultural and entertainment environment.
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