An examination of the impact of corporate sustainability practices on decision-making for Chinese investors
DOI:
https://doi.org/10.54097/ehss.v23i.13112Keywords:
Environmental, social and governance, Social responsible investment, Corporate social responsible, China, Focus group, Qualitative method.Abstract
This paper examines the impact of corporate sustainability practices on Chinese investors' decision-making within China's unique CSR framework shaped by government directives. Through focus group discussions with 36 MBA participants from Zhejiang University, the study reveals a general preference for prioritising sustainability in investment appraisal, reflecting the Chinese government's strong stance on CSR. Trust in CSR disclosure depended on historical accuracy and third-party verification. As China strengthens its sustainability directives, this study predicts greater integration of sustainability metrics in China's investment strategies and highlights the symbiotic relationship between state policies, corporate practices and investor perceptions.
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