An Exploration of Augmented Reality User Interface Design for the Stanley & Audrey Burton Gallery Mobile Application

Yiyuan Chen

doi:10.54097/ehss.v21i.13192

Authors

Yiyuan Chen

DOI:

https://doi.org/10.54097/ehss.v21i.13192

Keywords:

User-centred; Augmented reality; UI Design; Interactive design; Art gallery.

Abstract

The main aim of this research is to develop a mobile application that features augmented reality (AR) functions in order to enhance the visitor experience at the Stanley & Audrey Burton Gallery at the University of Leeds. Data for this study were collected using different questionnaire surveys, applying quantitative research methods to the survey results. This study is unable to encompass the entire range of theories concerned with interaction design. The reader should bear in mind that the study is grounded in user-centric principles. It is found that young audiences account for the majority of users who demonstrated positive reactions to augmented reality app technology. This demographic of users pay more attention to the entertainment value offered in interactive interfaces as well as the aesthetics of design. Although such users have not used the gallery’s AR app, they have high expectations for this project. Many substantive suggestions are put forward throughout the iterative design process. This research contributes to a deeper understanding of the field of AR as well as human-computer interactions more widely. The findings offer further important contributions to the field of interactive experience.

Downloads

Download data is not yet available.

References

Beck, M. and Crié, D. 2018. I virtually try it … I want it ! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions. Journal of Retailing and Consumer Services. 40,pp.279-286.

Benyon, D., Holland, S., Preece, J., Rogers, Y. and Sharp, H. 1994. Human-computer interaction. Wokingham: Addison-Wesley.

Buxton, B. 2007. Experience Design vs. Interface Design. Sketching User Experiences.,pp.127-133.

Bona, C., Kon, M., Koslow, L., Ratajczak, D. and Robinson, M. 2018. Augmented Reality: Is the Camera the Next Big Thing in Advertising?. BCG Global. [Online]. [Accessed 10 August 2020]. Available from: https://www.bcg.com/publications/2018/augmented-reality-is-camera-next-big-thing-advertising.

Gould, J. and Lewis, C. 1983. Designing for usability---key principles and what designers think. Proceedings of the SIGCHI conference on Human Factors in Computing Systems - CHI '83.

Gould, J., Boies, S. and Ukelson, J. 1997. How To Design Usable Systems. Handbook of Human-Computer Interaction.,pp.231-254.

Gulliksen, J., Gulliksen, F., Göransson, B. and Lif, M. 2002. A User Centred Approach to Object Oriented UI Design. [Online]. Stockhom: Department of Numerical Analysis and Computer Sience. [Accessed 20 August 2020]. Available from: https://www.researchgate.net/publication/2566229.

Jessen, A., Hilken, T., Chylinski, M., Mahr, D., Heller, J., Keeling, D. and de Ruyter, K., 2020. The playground effect: How augmented reality drives creative customer engagement. Journal of Business Research, 116, pp.85-98.

Law, E. 2018. Augmenting the Experience of a Museum Visit with a Geo-Located AR App for an Associated Archaeological Site. Museum Experience Design.,pp.205-224.

Lee, J. 1997. Design rationale systems: understanding the issues. IEEE Expert. 12(3),pp.78-85.

McInerney, P. and Sobiesiak, R. 2000. The UI design process. ACM SIGCHI Bulletin. 32(1),pp.17-21.

Rauschnabel, P., Rossmann, A. and tom Dieck, M. 2017. An adoption framework for mobile augmented reality games: The case of Pokémon Go. Computers in Human Behavior. 76,pp.276-286.

Rauschnabel, P., Felix, R. and Hinsch, C., 2019. Augmented reality marketing: How mobile AR-apps can improve brands through inspiration. Journal of Retailing and Consumer Services, 49, pp.43-53.

Rese, A., Schreiber, S. and Baier, D. 2014. Technology acceptance modeling of augmented reality at the point of sale: Can surveys be replaced by an analysis of online reviews?. Journal of Retailing and Consumer Services. 21(5), pp.869-876.