Challenges in China's Thriving Children's Book Market: A Comprehensive Analysis and Solutions

Abstract

With the development of society and the improvement of material conditions for Chinese people's lives in the 21st century, parents are increasingly willing to invest more money in books to educate their children. Consequently, the children's book market in China is becoming more and more prosperous. As an essential component of China’s publishing industry, the children's book publishing sector is very competitive. However, many problems have emerged behind the boom. This research aims to investigate various challenges amidst this growth by analyzing existing literature and comparing data. It is found that there are three significant problems, including the circulation of books that are not conducive to children’s physical and mental development, publishers engaging in repetitive behaviors solely for profitability, and parents’ excessive concern about education leading them to overly scrutinize seemingly innocuous books. This research also aims to offer targeted suggestions for addressing these problems.