Analysis of Haidilao's Business Model Based on the Commercial Canvas Theory

Abstract

With the improvement of the economy and national living standards, the proportion of hot pot in the catering industry has also increased accordingly. People's satisfaction with the catering industry has become an important symbol of the development of China's catering industry in the new era. Haidilao is a well-known enterprise in the hot pot catering service industry and a leader in the industry. Therefore, based on the commercial canvas theory, this paper makes a more comprehensive analysis of the business model of Haidilao. Through analysis and summary, this study concludes that the advantages of Haidilao's business model lie in the value proposition of customer first, thoughtful service and relatively perfect human resource management system, as well as the strong membership mechanism and the high unit price of dishes. Haidilao also uses personalized service and is very innovative in its marketing strategy and membership system. This study also puts forward corresponding suggestions for the shortcomings. This paper suggests that Haidilao should strengthen personal brand image management and actively undertake corporate social responsibility.