Fragmented viewing of movies in contemporary society

Abstract

With the popularity and rapid development of the Internet, online video has played a very important role in promoting film and television communication. On the basis of online video, the rise of the short video industry has also brought about a huge change in people's movie habits. The fragmented aesthetics of movies are increasingly prominent under the influence of digital technology. The effects stemming from market forces are particularly profound. Marketization requires film production to take into account the types of audiences and to take care of the audience's spiritual fragments, and to be dominated by the aesthetic tastes of younger audiences, film co-production and distribution cross-border market operations, the integration of market awareness and national awareness, and the generalization of films. As well as the market-driven technology and the impact of technology on film narratives, these are all concrete manifestations of the market's impact on the fragmented aesthetics of films. The fragmented aesthetics of films not only liberates the creativity of the public, injects vitality into the market, but also weakens the artistry of films.