The Research on the Video Content of Elderly Bloggers on the Chinese Short Video Platform Douyin -- Taking “Kangkang and Grandpa” as an Example

Abstract

With the acceleration of aging and the increase in the number of elderly Internet users, a number of silver hair Internet celebrities have emerged on the Douyin platform. This paper study the content of Douyin Silver hair Internet celebrity Kangkang and grandpa. And this paper analyzes the popular reasons and development measures of “Kangkang and Grandpa” from six aspects: the theme of videos, the key role of videos, the rhythm of videos, the sound of videos, commercial realization and the shooting style of videos. This research can help elderly celebrities get a better development in the Internet age. And the paper has important influence on people of other ages. This will not only promote the development of short video business, but also promote the process of active aging. The study found that “Kangkang and Grandpa” have a good performance on short video platforms, but their innovation ability is insufficient, and there are limitations in the way of commercial realization, which is harmful to long-term development.