Research on the Perceptions of Readers on the Authenticity and Authority of Paper Media Transformation in the Traditional Paper Media Era

Abstract

With the third technological revolution and the rapid development of internet industry technology, online new media dissemination has gradually become the main way for people to obtain information in their daily lives. The development of online new media has had a certain impact on the development of the traditional paper media industry. With the increasing popularity of digital publications, some newspaper groups have chosen to transform into integrated media to maintain operations. This article starts with the current situation of paper media transformation, and in the current lack of research on the relevant views of ordinary readers and audience groups on paper media transformation, through in-depth interviews with readers who have experienced the traditional paper media era in society, explores their views on the authenticity and authority of paper media transformation and development, and further understands that paper media is not only limited by the limitations of traditional paper media era reading methods for people, It is also a way for people to pursue the authenticity and authority of news through paper media reading.