Expose Level, Morality, and Sexual Attraction from A Cross-Cultural Perspective: A Comprehensive Analysis of Individual Differences and Cultural Influences

Abstract

Exposure level, morality, and sexual attraction are essential themes involving interaction between individuals and cultures. Whether in the context of globalization or the prevalence of gender equality movements today, exploring these three factors remains an integral part of moral discussions. This study investigates the relationship between exposure level, moral standards, and sexual attraction across different cultural backgrounds. Using the experimental paradigm of implicit association tests, this paper designs a 2x2 within-subjects experimental study to measure people's reactions to different levels of exposure under various moral contexts. By analyzing the differences in response time, data conclusions are drawn. Furthermore, based on the perspectives of moral relativism, and social constructivism, possible outcomes of the study are explained and described. Two potential models of variable relationships are established. In both models, sexual attraction mediates moral standards and exposure level. Still, the difference lies in the presence of demographic variables as either influencing the relationship between sexual attraction and moral standards or moderating the relationship between moral standards and exposure level.