Modern Advertising's Impact on Consumer Emotions

Abstract

People see all kinds of advertisements everywhere: in shopping malls, in the metro, and on mobile phones. Brands want to introduce themselves through adverts, whether it is a brainwashing presentation or a targeted introduction, to make the audience remember but also to find the brand's target users to draw closer. At the same time, according to the development of technology, advertising is no longer only active on paper. However, it has also begun to stand up and become conscious bodies, from pure introduction to storytelling. Everyone browses a lot of pictures or text every day; how to attract an audience among thousands of adverts and whether the impression is deep or not is the key to good or bad adverts. This study explores the emotional relationship between adverts and consumers in the digital age. Brands and companies should consider how digital adverts can lead consumers to the correct emotional values and ways to tell a good story to the audience.