A Study of Advertising on People's Willingness to Buy
DOI:
https://doi.org/10.54097/285mcd73Keywords:
Digital advertising, personalization, Advertising Value, Brand Trust.Abstract
In modern society, advertising plays an important role. This study examines the multifaceted effects of advertising on consumer buying behavior, focusing on how different advertising strategies influence people's willingness to buy. By combining a literature review, consumer surveys, and an analysis of advertising campaigns across a variety of media, the study examines key aspects of advertising, including emotional appeal, message content, and credibility. The study also delves into the role of digital media in enhancing the impact and effectiveness of advertising, particularly in the context of personalized and targeted advertising. The key findings suggest that emotional engagement, brand trust, and perceived value of advertisements play an important role in influencing consumers' willingness to buy. The study also suggests that while digital and targeted advertising is highly effective in influencing the younger demographic, traditional advertising media such as television and print continue to have a significant impact on the older demographic.
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