An Analysis of the Mediating Role of Employee Satisfaction-The Role of Corporate Identity on Compensation Performance

Abstract

Corporate culture promotes the development of employees, thus making corporate performance rise, and employee satisfaction rise, mutual promotion, and coordination. The purpose of this study is to explore the potential impact of corporate image on employee pay performance and to analyze its mechanisms. Through a comprehensive literature review and empirical research, it is found that corporate image plays an important role in shaping employees' perceptions and attitudes toward pay performance. A good corporate image not only improves employees' recognition of pay fairness and incentives but also stimulates employees' work motivation and loyalty. The results of the study show that employees generally believe that there is a positive relationship between corporate image and pay performance, the improvement of corporate image contributes to the improvement of employees' pay performance. In addition, through the analysis of mediating effects,employees' perceived sense of fairness and impartiality in the incentive mechanism are important mediating factors of corporate image affecting pay performance. The study also suggests strategies for firms to build a favorable image, including strengthening internal and external communication, establishing fair incentive mechanisms, and reinforcing corporate social responsibility. These strategies will help improve corporate image and thus better contribute to employee pay performance. Finally, this study provides an outlook for future research directions that delve deeper into the relationship between corporate image and pay performance.