Study on the impact of trade policy uncertainty on the digital transformation of export enterprises
DOI:
https://doi.org/10.54097/mm119341Keywords:
trade policy uncertainty, Export enterprises, Digital transformation, Research and development investment.Abstract
This study explores how trade policy uncertainty affects the digital transformation of export firms, taking into account the effects of R&D investment and executive team attributes as mediating and moderating factors of this association. The results of persistence, internal validity and variability tests show that the findings in this paper are reliable. In the coming period, export enterprises should deal with the instability of business policies by means of market differentiation and improving supply chain adaptability, and strengthen the capacity building of research and development and management teams to support technological innovation and adapt to environmental changes, so as to effectively deal with the uncertainty of business policies and achieve healthier and more orderly development.
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