Review and future prospect of enterprise strategic change from the cognitive perspective

Yu Bi

doi:10.54097/efh4rb76

Authors

Yu Bi

DOI:

https://doi.org/10.54097/efh4rb76

Keywords:

strategic change, cognitive perspective, uncertain environment, future outlook.

Abstract

Strategic change is an important means to deal with the rapidly changing market environment and build a sustainable competitive advantage. In the process of shaping and realization of enterprise strategic change, cognition is the key pre-variable factor, which has the different influence mechanisms and effects. Currently, some progress has been made in the strategic change research from a cognitive perspective, but a systematic review on the topic is missing. By dividing the decision-making subjects in the context of strategic change into two levels: team and individual, this paper systematically combs and reviews the existing studies, and constructs the existing research framework of strategic change from the cognitive perspective. This paper finds that most of the existing studies focus on the issue of "how to promote strategic change", ignoring the importance of the way of action subject processing and processing information in the context. Therefore, this paper proposes that in the future, we should pay attention to the excavation of the unique situation of strategic change, deepen the understanding of different levels of cognitive representation, and build the cognitive basis of strategic change from the perspective of system dynamics.

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