Study on Wahaha’s Financial and Economic Effects Based on CSR

Abstract

This abstract examines Wahaha, a prominent food and beverage company in China, and its extensive engagement in corporate social responsibility (CSR) activities, which have contributed to its business value and societal impact. By analyzing Wahaha’s CSR achievements and their implications, this research aims to offer insights for both the company itself and other enterprises. The study underscores Wahaha’s success in building a positive corporate and brand image through active CSR participation, serving as a model for industry peers. Additionally, it explores the mediating role of consumers’ perceived sincerity of motives in the effectiveness of CSR activities, emphasizing the importance of genuine engagement in CSR initiatives. Furthermore, the research highlights the microeconomic perspective of CSR, linking social responsibility to corporate profitability and sustainable growth. Despite Wahaha’s notable CSR practices, the study identifies challenges such as strategic ambiguity, information asymmetry, and food safety concerns. Recommendations are provided to address these issues, including transparent disclosure, strategic focus, risk management, and consumer education. Overall, Wahaha’s CSR endeavors offer valuable lessons for the food and beverage industry, promoting social responsibility awareness and guiding businesses toward sustainable practices.