Research on the Influence of Corporate Social Responsibility of Entertainment Media Companies on Corporate Reputation and Interests

Abstract

The purpose of this paper is to describe whether entertainment media companies can have a new market in the entertainment industry by fulfilling their corporate social responsibility and to propose a new direction for the saturated industry to seek greater economic benefits. The analysis mainly cited examples of Zhang Wuxu speaking for his hometown and Xiao Yang Ge spending nearly 100 million yuan to give back to the public through disaster relief and holding charity concerts. Through analysis, there are signs that Zhong Zhang is doing nothing and Xiao Yang Ge is exerting himself in the wrong place. In the paper, the suggestions of implementing CSR in the places where Zhang replaced the investment are given respectively; Xiao Yang Ge will focus on implementing CSR recommendations in a new way that combines customer experience with product quality. This paper gives some suggestions on how to implement CSR in accordance with the current situation of enterprises. At the same time, it is clear that CSR has a positive impact on enterprises and is worth developing as a new market.