Operation And Management Development of E-Commerce Enterprises Under Digital Marketing Taking EASTBUY As an Example

Yujie Guo

doi:10.54097/xdk1j823

Authors

Yujie Guo

DOI:

https://doi.org/10.54097/xdk1j823

Keywords:

Operation management; Digital Marketing; Enterprise Management; E-commerce Platform; EASTBUY.

Abstract

In the face of the technical impact of Internet 4.0, enterprises in the e-commerce industry also need to change and develop with the changes of The Times, including the update of express management technology, the change of market drainage mode and the improvement of brand effect. Based on this social background, this paper makes an in-depth analysis of the challenges and opportunities faced by the operation and management of e-commerce platforms under the digital marketing means and finds that under the current situation of digital operation and management, the e-commerce industry has problems such as monopoly, quality deviation of online and offline products, and excessive marketing. Taking EASTBUY as the object of empirical analysis, through analyzing its digital operation management and digital marketing elements, the key points of its project management and user positioning are clarified, and it is found that enterprises in the e-commerce industry can optimize industrial upgrading by improving quality and cooperating with physical stores.

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