A Study of Marketing Strategy of Improving Digital Bobbi Brown's Design

Abstract

In the era of electronic technology development, as a luxury brand with its original intention and raw materials as its name, Bobbi Brown needs a plan to improve its market from product design to publicity strategy. This study will focus on the development environment of Bobbi brown and its market in the electronic age and summarize Bobbi brown's improvement strategies and suggestions for future development. To effectively engage younger clients, particularly women under 34, it is imperative to actively promote the concise concept of 'less is more' since it strongly connects with them in today's context. The company should consistently develop new methods to create a unique and immersive experience for its clients, fostering a stronger emotional connection with the brand. Providing training services establishes a link between the company and its consumers, who actively participate and exchange information on the Internet.  Furthermore, Bobbi Brown should reduce prices to entice clients rather than rivals.