Analysis of Walmart's New Retail Business Model
DOI:
https://doi.org/10.54097/x33bc453Keywords:
New retail, Business model, Value chain, Digital transformation.Abstract
With the rapid development of the retail industry, new retail formats are emerging. Walmart, as a globally recognized retail brand, faces challenges in its transformation in the Chinese market. The research objective of this paper is to analyze Walmart's business model and value chain to provide reference suggestions for its digital transformation under the new retail model. This paper mainly studies Walmart's business model and compares it with Yonghui Superstores, conducts value chain and SWOT analysis on Walmart, and finds that Walmart's development in the Chinese market can not only rely on physical stores for sales but also needs to capture the market through omnichannel to retain customers. At the same time, Walmart needs to expand its business and utilize its advantages to attract more potential customers in areas not covered by the stores and put forward the suggestions that retailers need to carry out digital transformation and innovation in the future continuously, the continuous promotion of online e-commerce platforms, the aging offline layout, and the opening of a new track for pre-prepared dishes.
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