The Impact of Aging Population on the Economy of New Media Industry

Abstract

This paper is divided into two parts. The first is the impact of an aging population on new media technologies. In the new media industry, there are more middle-aged and elderly people to join them, they are both consumers and anchors. With the increase of elderly consumers, some videos that meet the aesthetic of the elderly have gradually become popular. The first is their video shooting style. The second is the words they use on the radio. The second part is the strategy of the new media industry to cope with the challenge of the aging population. The most important thing is the interface, whether the elderly can operate. So the interface of the platform needs to be simple. The second is to create video content for older users that they like. When older users find that the software is not only easy to operate, but also has their favorite videos, they will be more willing to continue using the software, thus increasing user engagement. There are three points. First of all, the platform needs to deeply understand the preferences of the elderly, the second is to clarify the user group of the watch, and the third point is to provide high-quality products and services for the target elderly users.