Mooncake Packaging Design in the Context of Ageing under the Perspective of Humanistic Care

Ruotong Yang; Lingling Hu; Qi Zhang; Xin Wan

doi:10.54097/bbtrbv31

Authors

Ruotong Yang
Lingling Hu
Qi Zhang
Xin Wan

DOI:

https://doi.org/10.54097/bbtrbv31

Keywords:

Ageing, packaging design, humanistic care

Abstract

As a traditional food of the Chinese nation, the custom of eating mooncakes and enjoying the moon at the Mid-Autumn Festival has penetrated into every household. With the rapid development of the commodity economy, the special characteristics of the elderly group make their consumption habits and lifestyles quite different from those of contemporary young people. Therefore, this paper studies the packaging design of aging mooncakes from the perspective of humanistic care, taking aging users as the target group of the article's research, and mooncake packaging design as the object of research, and analysing the physiological characteristics and psychological characteristics of aging users.

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