Research on the Female Media Image Shaping of the Mainstream Media

Authors

  • Ke Ke

DOI:

https://doi.org/10.54097/5kx4t148

Keywords:

Mainstream media, female media image, Southern Weekend

Abstract

In this paper, the articles on WeChat official account Southern Weekend are taken as the research object, using a content analysis method and focusing on the female media image-building in the mainstream media. It is found that the female image construction in mainstream media is still influenced by historical culture, patriarchal culture, and other factors, and there are hidden prejudices, inequalities and imbalances, which do not correctly guide the shaping of female media images from the root.

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References

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Published

30-10-2024

How to Cite

Ke, K. (2024). Research on the Female Media Image Shaping of the Mainstream Media. Journal of Education, Humanities and Social Sciences, 41, 198-210. https://doi.org/10.54097/5kx4t148