Exploration of Liangzhu Intangible Cultural Heritage Protection and Inheritance Path Based on Semiotics Theory

Abstract

Liangzhu culture is a crucial heritage of ancient Chinese civilization. Its unique patterns are not only the crystallization of art, but also an important symbol with profound cultural connotation. To promote the inheritance and development of Liangzhu culture, with a focus laid on the special patterns of Liangzhu intangible jade and pottery, in combination with the comprehensive analysis method of semiotics, this paper analyzes the signifier of Liangzhu cultural patterns, that is, the visual language composed of intuitive features of patterns, and expounds on the signifier system, which is about how these patterns reflect the religious beliefs, social concepts, living customs and aesthetic pursuit of ancient society. Through systematic sorting and classification, a pattern classification table is established, which intuitively presents the diversity of Liangzhu patterns in themes and symbolic meanings. On this basis, in addition to exploring the protection and development of Liangzhu cultural patterns in modern society and emphasizing the combination of Liangzhu culture and aesthetic education, this paper cultivates the public cognition and love for Liangzhu culture, especially teenagers, uses digital technology to realize effective protection and wide dissemination of culture, and enhances the sustainable protection of intangible cultural heritage. Meanwhile, Liangzhu elements are integrated into the field of product design, so as to rejuvenate ancient patterns in modern design through cross-border cooperation and innovative design, thus promoting the inheritance and innovation of Liangzhu culture in the new era.