Green Consumption Behavior Study of College Students Based on the Theory of Planned Behavior--Taking Hubei Polytechnic University as an Example University as an Example
DOI:
https://doi.org/10.54097/vgp97485Keywords:
Theory of Planned Behavior, college students, green consumer behavior, psychological vitality.Abstract
This study analyzes the causes and influences of green consumption behaviors with students of Hubei Polytechnic University as the target, and constructs an extended model based on the theory of planned behavior and the introduction of psychological vitality variables. Through questionnaire survey and analysis, it is found that attitude, perceived behavioral control, psychological vitality and subjective norms positively affect green consumption intention. Finally, suggestions for promoting green consumption are proposed.
Downloads
References
[1] Zhang Yiwei, Xu Aiping. Green education and green consumption willingness: the chain mediating role of green literacy and green consumption attitude [J]. Education and Economy, 2022, 38 (05): 11 - 20+57.
[2] Chen Weidong, Ma Huifang. Subjective Drivers and Green Consumption--Taking Tibet as an Example [J]. Journal of Tibet University (Social Science Edition), 2020, 35 (03): 148 - 153+160.DOI: 10.16249/j.cnki.1005 - 5738. 2020. 03. 020.
[3] Tian Zhenlian. Research on the influence of ecological values on consumers' green consumption behavior [D]. Southwest University of Finance and Economics, 2021.DOI: 10.27412/d.cnki.gxncu.2021.001681.
[4] Ma Li-Qiang, Yu Sai, Ye Chuliang. Research on the influence of consumers' sense of environmental responsibility on green consumption intention [J]. Journal of Shandong Institute of Commerce and Industry, 2020, 34 (02): 104 - 112.
[5] REN Shengnan, CAI Jianfeng. An empirical study on the influence of consumer gender roles on green consumption behavior [J]. Journal of Management, 2020, 33 (06): 61 - 71. DOI: 10.19808/j.cnki.41-1408/F.2020.06.006.
[6] Gao Chenling, Yang Zhongmin, Lu Yue. Research on the Influencing Factors of Residents' Green Consumption Behavior under the Goal of "Double Carbon"[J]. Hebei Enterprise, 2023, (08): 46 - 50. DOI: 10.19885/j.cnki.hbqy.2023.08.011.
[7] Guo Lian. The development of green finance has been urgent [J]. International Financing, 2019, (10): 33 - 35.
[8] Li Xingju. The Effects of Eco-labeling, Energy Consumption and Value Orientation on Green Purchase Intention [D]. Guizhou Normal University, 2023. DOI: 10.27048/d.cnki.ggzsu.2023.000591.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Journal of Education, Humanities and Social Sciences
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
